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2016 Mobile Ad Summit
Friday
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September 
27
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ReDesignAging 2021

Friday
, 
December 
10
 from 
2:00pm
 - 
5:00pm
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There are more than 46 million adults age 65 and older living in the U.S. today. By 2050, that number is expected to grow to almost 90 million.

Convening virtually on the afternoon of Friday December 10th, the ReDesignAging conference unites Johns Hopkins clinicians, researchers, and graduate students with designers from the Maryland Institute College of Art (MICA) to broaden the conversation on designing effective, inclusive, and sustainable interventions to meet the needs of our aging population.


Students, alumni, faculty, staff, and the community-at-large are invited to attend and participate in workshops and panels as we strengthen this community of practice.


With the support of MICA's Office of Open studies, there is no cost to attend and participate in this virtual conference.

agenda

We're looking forward to you joining us on Friday December 10th at 2:00PM (ET) 

2:00 - 3:45 PM - Keynote:

PROMISING PRAXIS

 

Interdisciplinary & Innovative Interventions 

While advances in medicine, technology, population health, and policy have improved quality of life for older adults, significant inequities persist in accessibility, inclusion, care and many other domains. We know what isn't working. So, what does work? Attendees will have this question (and more!) answered by an expert panel comprised of practitioners leveraging innovative interdisciplinary interventions that integrate public health, design, and placemaking. Audience Q&A to follow. 

Keynote Panel: Promising Praxis

Kafi Waters

Ms. Kafi Waters (she/her) is a multidisciplinary experience design strategist passionate about social impact, and how innovation can be a driving force for more inclusive design. An Innovation Champion with AARP Innovation Labs, Kafi influences and shapes products and services through her design thinking and innovation work with startups. An instructor at the Maryland Institute College of Art, Kafi teaches Foundations of User Experience in the Master of Professional Studies, UX Design Program. She is a founding co-producer of user experience design
unconference-style conferences, UXCamp DC and UXCamp NYC.

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Dr. Thomas K. M. Cudjoe

Dr. Thomas K. M. Cudjoe, M.D., M.P.H.

(he/him) is board certified internal medicine and geriatric medicine physician actively engaged in the medical care of homebound older adults via the Johns Hopkins Home Based Medicine program. Dr. Cudjoe is a Robert and Jane Meyerhoff Endowed Assistant Professor (Division of Geriatric Medicine and Gerontology) and a Caryl & George Bernstein Human Aging Project Scholar at Center for Innovative Medicine. He has served as a Commissioner to the Baltimore City Commission on Aging and Retirement Education. Dr. Cudjoe's research has focused on identifying risk factors for social isolation and currently examines the relationship between social connections and health outcomes.

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Cindy Shonaiya, AIA

Ms. Cindy Shonaiya, AIA (she/her) is an architect with 27 years of professional experience spanning three continents. She is the Senior Living Market Sector Leader at design firm Hord Coplan Macht, where she leads a team of 48 architects and interior designers. She has been Principal-in-Charge on a number of senior living, multi-family and assisted living community projects, including the award-winning Brightview Bethesda, Brightview West End, and Clare Court Convent & Apartment projects. Cindy is part-owner at HCM, serves on their Board of Directors, and leads their Student Engagement Committee. Her passion is to motivate and mentor the next generation of architects. She also serves on the Maryland State Board of Architects and is a regular jury member at the Morgan State University School of Architecture.

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Moderators:

Alykhan Alani

Founder, ReDesignAging

Principal, inclucivic


MA/MBA Design Leadership (MICA & JHU) 2022

 

Alykhan Alani (he/him) is an innovation strategist working in the public interest. He specializes in applying participatory research and design methods to social sector challenges, with a particular focus on accessibility, inclusion, and operations. His consulting practice, inclucivic, serves clients active in the fintech, civic tech, and public health space.  

 

Alykhan serves on the CIEB (Committee for Inclusion, Equity and Belonging) at the Johns Hopkins Carey Business School and volunteers as a social enterprise coach for community college students via the Everyday Entrepreneur Venture Fund.


Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Courtney Morgan

Founder & President, SCRD

 

MA/MBA Design Leadership (MICA & JHU) 2022

 

Courtney Morgan is a multidisciplinary designer and architect, and founder of the Studio for Research, Collaboration, and Design (SCRD). 


Baltimore has been home to Courtney for 10 plus years, and has afforded her opportunities to collaborate with artists and designers throughout the Baltimore-DC area. During her time in architecture Courtney spent 5 years in the senior living industry, working to innovate the living experiences of older adults.

 
Courtney's experiences range from product design, design facilitation, and architecture, to organizational development and urban design.


With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

-Agenda-

We're looking forward to you joining us on Friday December 10th at 2:00PM (ET) 

BREAK


Refill & Refresh, then join us for an afternoon workshop!

4:00 - 4:50 PM - Workshop:

 

Integrating HCD within Nursing Research

MICA graduates Vidisha Agarwalla (MASD '20) and Erika Hornstein (MA/MBA '18) will share how they are implementing HCD strategies in research at Johns Hopkins School of Nursing. They will describe two project examples of how tools like photovoice and card sorting are helping professors co-create interventions with older adults, clinicians, and care partners.

Workshop Facilitators:

Erika Hornstein

Design Strategy Manager

Center for Innovative Care in Aging, Johns Hopkins School of Nursing

Vidisha Agarwalla

Social Design Associate

MICA Center for Social Design & Johns Hopkins School of Nursing

02:00-05:00 PM on Friday December 10 // Free // Virtual

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Speakers & Panelists

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


 There are more than 46 million adults age 65 and older living in the U.S. today. By 2050, that number is expected to grow to almost 90 million.


As life expectancy increases, how do we ensure that 'quality of life' for older adults and their care partners also increases?


RSVP today to reserve your spot!

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The ReDesignAging Conference Team

Alykhan Alani

Founder, ReDesignAging


MA/MBA Design Leadership (MICA & JHU) 

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Courtney Morgan

Founder & President, SCRD


MA/MBA Design Leadership (MICA & JHU)

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Alysen Acton

MPS in UX Design (MICA)

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Co-Sponsors & Partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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